You need to decide between a virtual or a real billboard. Which way do you go? Or do you try both?
Well with Marqa a virtual billboard is super easy and free… so the decision really shouldn’t be one or the other. The query on your mind should be how do I get a virtual billboard to work for me?
There are a number of advantages to a virtual billboard. They include:
You can place them wherever you want. You are not confined to specific pre-allocated locations based on where the “infrastructure” (billboard) is, such as on a bridge over a highway.
The virtual billboard can deliver the message from any angle - that is a whole 360 degrees. Compared to a real billboard that can only be seen from one direction (in front of it).
A virtual billboard can deliver its message direct to your mobile, allowing the receiver to easily engage with your brand.
You can have a billboard close to your shop so that the receiver can make the “in the moment” decision to head in to your shop for that great product.
And I suspect that a virtual billboard is significantly more affordable… with a completely free option… how could you go wrong?
So for us the decision about virtual or real billboards is not a thing … it is more about how can I easily get a virtual billboard going? Well that is easy… sign up for a completely free license of Marqa at https://campaigns.marqa.co/ and follow the bouncing ball.
Feel free to contact us with any questions you may have too. Contact us form is at https://www.retailer.marqa.co/contact-8
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